Black Friday’s Big Winners? The Wealthy, Not Main Street

The era of mall mayhem is over. This year, online sales shattered records while in-store traffic barely budged. But look closer at the numbers and the story gets even sharper.

The Black Friday surge wasn’t broad-based. It was powered by big-ticket luxury buys, electronics, jewelry, designer labels, mostly funded by America’s wealthiest 10%. Everyday essentials? Only modest growth.

Bottom line: Black Friday’s boom was a win for the affluent, not the average shopper. If you want to understand where the U.S. economy is headed, watch who’s driving the spending, not just how much is spent.

For a more detailed analysis of Black Friday’s evolving impact and the broader trends shaping U.S. retail, see my article on this topic at https://lnkd.in/epWwibfu.

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